Services

Primary Qualitative Research Services

Primary qualitative research, at the heart, is about attacking a human business issue.

Going direct to humans, listening first, and asking questions second, employing qualitative research requires skills beyond the execution of recruiting and hosting. Stitch Marketing Research utilizes every combination of in-person and virtual in-depth qualitative methodologies, with an emphasis on depth.

Examples of qualitative executions:

> Consumer/user in-depth interviewing
> Brand equity & extension research
> Positioning & differentiation
> Marketplace evaluation/product launch viability
> Communication reaction/affect/action
> Usability/expectation/satisfaction
> Product attribute mix prioritization
> Target market identification & profiling

Outcome: Tangible, in-depth connection to the real human end-user and what motivates and drives their decisions and loyalties.

Work With Us

Primary qualitative research solves business issues such as:

  • Competitors are winning in some areas where we should be winning.
  • We know there is a market, but we don’t know how the consumer decides to buy.
  • Who really are our core customers, and what drives them?
  • Where will the market let us go, and where will the market resist us?
  • And others…
The Business Issue: Which product features & benefits to emphasize

Related Case Study:
Goalrilla

The Business Issue: Which product features & benefits to emphasize

Related Case Study:
Goalrilla

Primary qualitative research, at the heart, is about attacking a human business issue by going direct to humans, listening first, and asking questions second.