Primary qualitative research, at the heart, is about attacking a human business issue.
Going direct to humans, listening first, and asking questions second, employing qualitative research requires skills beyond the execution of recruiting and hosting. Stitch Marketing Research utilizes every combination of in-person and virtual in-depth qualitative methodologies, with an emphasis on depth.
Examples of qualitative executions:
> Consumer/user in-depth interviewing
> Brand equity & extension research
> Positioning & differentiation
> Marketplace evaluation/product launch viability
> Communication reaction/affect/action
> Product attribute mix prioritization
> Target market identification & profiling
Outcome: Tangible, in-depth connection to the real human end-user and what motivates and drives their decisions and loyalties.