Services

Primary Quantitative Research Services

Primary quantitative research is about confidence in your investments.

Confident decision-making often must be supported by projectable data direct from the market. Stitch Marketing Research customizes web-based, mobile and (when necessary) telephone executions of quantitative research that reach beyond the anecdotal and directional.

Examples of quantitative executions:
Consumer attitudes and usage
Marketplace evaluation/product launch viability
Communication reaction/affect/action
Usability/expectation/satisfaction
Product attribute mix prioritization.

Outcome: Reliable, statistically valid quantification of market factors to drive planning, budgeting, etc.

Work With Us

Primary quantitative research solves business issues such as:

  • We need to know where our brand awareness, perception and interest stands today, and how to improve it.
  • We know we can build/make the product/service, but we don’t know how the buyer makes their decisions.
  • We need to know which of our campaigns are successful, and why.
  • We need to know how we’re performing against our stated deliverables and goals.
  • We need to know how we’re perceived versus our competition.
The Business Issue: How to position a new product launch to a new consumer group

Related Case Study:
Bear Archery

The Business Issue: How to position a new product launch to a new consumer group

Related Case Study:
Bear Archery

Primary Quantitative Research is about confidence in your investments.