Stitch Marketing Research can be a demanding partner. We will push for tangible business issues that can be addressed via market intelligence. While we enjoy discovery and working with great people and companies, we only exist if we can help identify and resolve a business issue for an organization.
Professional Market Research Services:
In-person or virtual in-depth conversations, when digging deep and hearing real words from real people really matters. Includes focus groups, in-depth interviews, roundtable discussions, immersive experiences, etc.
Larger scale projectable data capturing, when it’s important to have reliable and projectable quantitative data for business planning, pitches, etc. Includes surveys, interviews, online, offline, all formats and touchpoints.
The Stitch Marketing Research proprietary Market Landscape Report details all of the market dynamics in your trade area. Includes market size evaluations, competitor assessments, SWOT analysis, etc.
Answers the “Is there a market for our _____ ?” question. Utilizes multiple primary and secondary research techniques to yield set of analytics to empower the decisions on how (or if) to launch a product or service.
Primary end-user/target audience research to narrow product/service concepts or creative concepts to the most viable.
We step in to evaluate the business issue and determine how (or if) research services will contribute to tangible outcomes. Research strategy consulting includes:
– Assessment and application of client-owned data
– Recommendations for best application of market intelligence to the business issue
– Evaluation of client’s past/existing research processes or tools (for instance: Re-configuring and improvement of an existing customer satisfaction survey, analysis and reporting on feedback gathered from consumers, etc.)