Concept & creative testing is about picking winners and saving money that will otherwise be wasted on the “just try it” strategy.
Taking a product, service, brand, positioning or campaign to market will result in a test of the concept on the front lines. For limiting risks, maximizing rewards, fine-tuning features and benefits – and how they are communicated – Stitch Marketing Research concept testing methods flatten the risk/reward roller coaster and builds confidence in our clients’ development processes.
Outcome: Narrowing of possible go-to-market solutions down to only those that are viable, including the factors that make them so. (A cousin to Marketability Assessment)