A graduate of Northwestern University, Cynthia Langston began her career in qualitative research as a strategic planner in NYC advertising agencies, where she conducted focus groups, in-depth interviews and on-site research for the agencies’ wide variety of clients. To gain client-side perspective, she then assumed the role of Consumer Research Director at Diageo, where she continued moderating, along with managing and executing a broad range of quantitative studies.
Cynthia then decided to focus her career on qualitative research and marketing/strategic planning consulting. Since then, she’s conquered a vast list of category experience that includes top global brands of beauty, personal care, coffee, soft drinks, snacks, fashion, retail, finance, travel and entertainment.
In her free time, Cynthia enjoys swimming, writing and teaching French to her three small children who adore her enough to never give her a break.