Stitch Marketing Research is now part of MDRG! Learn more
Our team is your team.
We happen to be an all-star group of creative thinkers and do-ers. Our backgrounds are purposely diverse, which works because we all share a curated problem-solving skillset and a natural competitive drive to make you better. All team members have worked client-side and agency-side, and will adopt your organization as their own.
VP, Strategy
Jyoti Falero
Jyoti is most curious about the human decision-making process. She has spent the greater part of her career exploring the psychological and emotional drivers of the individual, and uses her academic research background and expertise to better understand consumer motivations and decision processes.
A graduate of the University of California, Berkeley, Jyoti is trained first and foremost as a researcher, ensuring the validity and precision normally associated with scholarly studies. Her interest in qualitative design led her to marketing research, where she gets to observe and understand consumers in their natural habitat!
Senior Director of Insights
Kate Hartzell
With nearly twenty years of experience, Kate has conceptualized and executed insights programs for some of the world’s leading brands such as FIJI Water, Instagram, Netflix and Hulu in more than a dozen countries. She has particular expertise in identifying key needs and core values so that brands can resonate with their consumers on a deeper emotional level. This often takes shape in the form of brand positioning, strategic innovation, and pre-launch category / market analysis.
She received her MA in Social Sciences from the University of Chicago and her BA in Sociology from UCLA.
Program Manager
Mariel Mostacero
Mariel Mostacero is driven by a fascination with the way people consume and perceive media and marketing of all kinds. She started her career in the film industry, managing projects end-to-end as well as coordinating commercial shoots both on and off set. This overarching skillset and passion for people segued perfectly into the world of primary marketing research.
Mariel graduated from San Francisco State University and worked in San Francisco before moving back to her hometown in San Diego, where she now gets to flex her skills in market research. Throughout Mariel’s career, she has worked closely with clients in various industries, including Toyota, OneMedical, and Amazon.