Holistic Health & Wellness Industry Market Research Case Study
Market Research Case Study for Sports Sector
Client: Nava Health & Vitality Centers
Category: Consumer Health & Wellness
The Business Issue:
Low Conversion Rate
Nava Health & Vitality Center – a boutique retail integrated health and wellness service concept – launched “The Nava Method,” positioned as a systematic approach to health, wellness, and vitality, targeted at the discretionarily health-conscious consumer seeking a proactive approach outside the systems and limitations of traditional healthcare and health insurance.
Why are consumers attracted to our concept but not converting to purchase?
Customize the process for different client types.
Create an “upfront pricing” policy.
Build out a more robust USP, so clients know what to expect.
Recruit ambassadors to capitalize on the peer influences and need for validation.
The Bottom Line
Shifted towards a more medically-focused marketing & operational strategy
Conversion rates increased dramatically by over 30%
Retail customers (accounts) felt more connected and valued.
Delivered an enhanced client experience in both the Centers and Call Center
Produced significant expense savings
“Stitch Marketing Research was able to grasp our complex business model quickly and, as a result, provide a strategically-sound research recommendation that led to conclusions which ultimately led to profound business results and financial improvements for our business.”
Jennifer Realo, EVP & Chief Product Officer
Nava Health & Vitality Center