Our Tested on Humans methods reveal complex consumer motivations.
You are the product experts; we are the people experts. We take a deep dive into your customers’ thoughts and behaviors to discern their decision-making process. After over a decade of helping clients in a wide range of product and service industries, we know that understanding your consumer’s motivations is integral to creating successful campaigns and messaging. Marketing research companies begin qualitative work with an empathic mindset. We’re ready to sit across the table from your target audience to listen first, then ask questions later. From our local San Diego partners to your global consumers, we connect with the human experience on an individual and group level. We use the subjective experience to uncover the nuanced patterns of your target audience, leading to actionable game plans for your next business venture.
> Consumer In-Depth Interviewing
> Brand Equity & Extension Research
> Positioning & Differentiation
> Product Launch Viability
> Communication Reaction Evaluation
> Product Attribute Mix Prioritization
> Target Market Identification & Profiling