Yes, we are experts in the consumer decision-making journey. But how can we better inform your decisions in planning your next significant business move? Whether your innovations are defining the industry or you have a fresh product to pitch, assessing marketability is a smart investment to inform your business plan. As a market research firm specializing in strategy, we can nail down the context in which campaigns, sales, and distribution plans can thrive. Related to Concept Testing, a Marketability Assessment can pinpoint the target audiences that would most identify with your product, service, or brand. Allow us to sharpen your team’s abstract predictions and forecasting into a simple, “go/no-go” decision.
Executing this market intelligence is what separates business people from simple inventors or ideators.